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Digital intelligence for the physical store.

Letting AI manage your retail stores has been shown to produce more favorable outcomes than reductions in the cost of labor. Retailers choose to deploy Cactus because they recognize that mismanagement is a bigger cost center than direct labor costs.

Cactus is our first physical AI harness for the retail industry, giving frontier models and managers unparalleled visibility and freedom to analyze and orchestrate the frontline and its assets.

Combining data from staff phones, store cameras and autonomous robots, the Cactus copilot can be set up in a single day.

Our agentic store brain increases revenue, reduces cost and simplifies operational complexity.

  • MTR
  • Reitan
  • FairPrice
  • 01

    15 minutes

    Saved per employee/day via friction-free task handovers

  • 02

    30 minutes

    Saved per employee/day via direct product search

  • 03

    50%

    Cut in walking distance via route optimization

Case study

The copilot for retail.

01Optimize

Optimize every shelf meter and staff hour.

Make the most of your physical assets.

Your workers interface with the AI through augmented reality, providing navigation assistance, search and more.

  • 01
    Improve merchandising.Make better decisions about product placement and promotions based on actual data from your built environment.
  • 02
    Augment your staff.Turn every worker into an expert with perfect knowledge of every nook and cranny of your store in minutes instead of weeks.
  • 03
    Drive revenue.Surface new patterns and insights that drive revenue for you and your vendors, and improve customer satisfaction.

02Workforce

Reduce misallocated labor and boost staff.

Augment your workforce with copilots.

Retailers report losing as much as an hour per employee/day due to lacking direction from the shift manager.

Our augmented reality task manager and integrated AI copilot helps make sure that you’re always on top of what needs to get done to make the most out of your time and space.

  • 01
    Faster onboarding.Get every colleague up and running in minutes instead of weeks with a powerful copilot that helps them understand your store.
  • 02
    AR product search.Staff save 30 minutes per day on product search, and walk 50% shorter distances when doing order picking.
  • 03
    Smoother handovers.Eliminate handover meetings and help your teams spend less time coordinating and more time getting work done.

03Digital twin

Make better decisions with data from the floor.

A digital twin of your physical business.

Cactus combines data from your handhelds, CCTVs, in-store sensors and autonomous robots to build and maintain an accurate digital twin of your store, giving your AI copilots and managers unparalleled visibility and freedom to analyze and orchestrate the frontline and its assets.

Compare layouts over time or across stores, and surface new patterns that help you better utilize your limited resources.

  • 01
    Sales heatmaps.Get a live view of what part of your shelves is driving revenue or falling behind, enabling better decisions about your space.
  • 02
    Attention mapping.Turn your existing CCTV cameras into attention mapping sensors that tell you what products are most visible.
  • 03
    Break the chain.Allow every store to optimize their space to their specific demographics and realities on the ground, and study the effects.

04Autonomous robotics

Autonomous robotics & AI copilots.

Let your store run itself.

The Cactus copilot can autonomously orchestrate one or more robots to continuously monitor your store, looking for ways to improve.

By keeping the digital twin up to date, Cactus makes sure that your decision makers and AI agents always have the relevant information.

  • 01
    Shelf auditing.Inspect every product, facing and price tag to make sure the store is in good shape to meet your customers’ demands.
  • 02
    Compliance monitoring.Continuously compare the state of the store with your target planograms to ensure compliance.
  • 03
    Future proof.We support multiple humanoid form factors that learn to perform more tasks in your store over time.

Step inside the demo store.

A live digital twin inside the Cactus app. Explore sales heatmaps, insights and compliance, right here in your browser.

Cactus store demo

The operating system for your store operations.

Cactus builds and maintains a digital twin of your store so that your managers and AI copilots have the necessary context to make the best decisions.

Deployed on your own infrastructure, all data remains with you and under your control, allowing you to choose which AI features and vendors you trust and prefer.

  1. 01
    AI copilotsManagers and agents with the context to make the best decisions.
  2. 02
    Cactus harnessPhysical context for self-directed AI.
  3. 03
    Live digital twinAn accurate, always-current model of your store.
  4. 04
    Phones · cameras · robotsHandhelds, CCTVs, in-store sensors and autonomous robots.
  5. 05
    Your infrastructureYour own servers or cloud, under your control.

Put world-class talent on your biggest problems.

We have assembled a world class and fullstack team with the necessary skills and experience to go from 0-100.

  • 013D software and reconstruction from the frontiers of XR and AI.
  • 02Hardware and embedded systems expertise from consumer and defense.
  • 03Enterprise- and AAA-grade software engineering built to scale.
  • 04Operations and logistics to enable worldwide deployment and distribution.
  • Serial entrepreneur, innovator and memetics expert. Worked on everything from neural interfaces to operating systems.

    Nils Pihl

    CEO

    Nils leads our commercial and technical efforts.

  • Former Managing Director (China) for Teenage Engineering and financial risk analyst focusing on China.

    Fredrik Öqvist

    COO

    Freddie keeps our operations ticking across borders.

  • Three decades of hardware, electronics and embedded systems. Shipped tens of thousands of devices into homes.

    Phil Shaw, CEng

    Head of Robotics

    Phil leads our robot and hardware integration efforts.

  • 3D reconstruction and embedded systems. Ex-Google and BAE. Hardware sensor design for the Eurofighter Typhoon.

    Elden Tse, Ph.D.

    AI Lead

    Elden teaches AI to understand its surroundings.

  • Senior game developer and world builder. Experience from AAA, liveops and supporting 400k+ daily active users.

    JD Yaske

    Applications Lead

    JD builds and deploys enterprise-grade 3D software.

Request a pilot.

We’re currently doing pilots with select retail partners in North America, Europe and Asia. Fill in the form to request early access.

We give priority to larger pilots and more ambitious projects.

Request a pilot

Pilot size
Cactus | Digital intelligence for the physical store